Structural Equation Modeling to Investigate the Impact of Strategic Planning on Crisis Management: Empirical Evidence from Jordanian Telecommunication Companies

Abstract

In this study, the impact of strategic planning (SP) and crisis management (CM) in the Jordanian telecommunication companies was investigated after COVID 19 pandemic. The sample of the study consisted of (180) employees working in the Jordanian telecommunication companies selected randomly. In order to achieve the objectives of the study, a questionnaire was used. Data were analyzed and study hypotheses were tested using SPSS and Amos. The results showed that strategic planning plays a vital role in the ability to manage crisis and that there is a statistically positive significant impact for SP and CM, in light of the results, recommendations were provided.

Keywords:Strategic Planning, Crisis Management, Jordanian Telecommunication Companies, COVID 19, Amos.

DOI: 10.7176/EJBM/15-4-04

Publication date: February 28^th 2023