European Journal of Business and Management
Exploring the Link between Environmental Sustainability and Corporate Perception in Designated Nigerian Deposit Money Institutions
Abstract
The study investigated the correlation between environmental sustainability and corporate reputation in selected Nigerian Deposit Money Banks in Abia state. It aimed to examine the effects of adopting clean technology on customer loyalty and the impact of social responsibility initiatives on customer trust. The sample size of 384 respondents was determined using the Cochran formula, and both convenience and snowballing sampling methods were utilized. Among the 384 questionnaires distributed, 299 were returned and analyzed. Pearson Product Moment Correlation was employed to test the hypotheses. The results demonstrated that the banks' utilization of clean technology, such as solar-powered ATMs and eco-friendly appliances, had a positive influence on their reputation.
Keywords: Sustainability, Environmental sustainability, Clean Technology, Corporate Reputation, Corporate Social Responsibility.
DOI: 10.7176/EJBM/16-3-02
Publication date: April 30th 2024
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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