The Memorable Tourism Experience's Effect on Revisit Intention in Batu City Tourism Village: A Mediating Role of Tourist Satisfaction

Abstract

The purpose of this research is to determine the effect of memorable tourism experience on tourist satisfaction and revisit intention. And to determine the effect of tourist satisfaction on revisit intentions. And to determine the effect of memorable tourism experience on revisit intention through tourist satisfaction. This study uses a quantitative explanatory research approach, namely a research method used to test hypotheses or explain the causal relationship between variables by collecting numerical data and analyzing it using statistical techniques. The population used in this study were people who had traveled in the tourist village of Batu City 6 (six) months before the research was conducted. The sample of this study were tourists who traveled in the tourist village of Batu City and were at least 17 years old, as many as 155 samples or respondents. And using inferential analysis with Structural Equetion Modeling which will be processed using the AMOS program. Based on a discussion of the research results, it is concluded that memorable tourism experience has a significant impact on tourist satisfaction, memorable tourism experience has a significant impact on revisit intentions, tourist satisfaction has a significant impact on revisit intentions, and memorable tourism experience affects revisit intentions through tourist satisfaction.

Keywords: Memorable Tourism Experience, Revisit Intention, Tourist Satisfaction

DOI: 10.7176/EJBM/16-7-03

Publication date: September 30th 2024