Turnaround Strategies for Small, Medium and Micro-Enterprises

Patrick Mfanelo Ntsobi, Bongani June Mwale, Allexander Muzenda, Dumisani Nyingwa

Abstract


This study assessed the knowledge gain effect among SMMEs owners of training on financial and marketing turnaround strategies which SMMEs can implement to turn around performance from loss-to-profit position. A simple random sampling method was used in conducting survey primary data collection using a self-administered structured questionnaire designed based on 5-point Likert scale. Data from a sample of one-hundred and sixty-three (n = 163) respondents was tested for and satisfied construct validity and scale reliability conditions based on Keiser-Meyer-Olkin measure of sampling adequacy and Cronbach’s alpha, respectively. Factor analysis results indicate that no pre-training and post-training items under each construct demonstrated a complex structure, loaded on analogous single factors and significant amounts of variances were explained. Paired samples t-test results regarding pre-training and post-training knowledge levels indicate significant mean differences in all indicators measuring financial turnaround strategy, while marketing strategy had one item with a significant mean difference in knowledge gain. Cohen’s d paired samples effect sizes results show that samples effect sizes were small for both financial and marketing strategies.

Keywords: turnaround strategies; SMME, financial, marketing, loss-to-profit

DOI: 10.7176/EJBM/16-7-07

Publication date: September 30th 2024


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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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