Qualitative Strategy Analysis for Electric Motorcycle Leasing Business Through Quantitative Strategic Planning Matrix

Abstract

The growing demand for "green" transport alternatives has led to the emergence of companies like Amerta Bali Lestari (ABL) in Bali, Indonesia, embracing a green and sustainable vision. ABL, a locally-owned startup, provides electric motorcycle rentals with a battery swapping system. However, there is a need for ABL to reassess its business strategy to navigate the industry and facilitate growth. This study uses strategic management analytical tools to assess ABL's position, scrutinizing both external and internal variables and quantifying results to formulate a viable business strategy. ABL's strengths, rooted in reliable and eco-friendly transportation solutions, are attributed to established partnerships. Nevertheless, the study exposes weaknesses related to limited technological development and dependence on external suppliers. In light of these insights, strategic recommendations are proposed for ABL's growth. Firstly, the company is advised to actively monitor and adapt to market dynamics and technological advancements to sustain competitiveness. Recommendations also include expansion across Bali, leveraging strategic partnerships, and horizontally integrating with existing motorcycle rental services. Additionally, investing in a robust IT infrastructure can enhance operational efficiency and facilitate direct customer outreach, expanding the customer base. The paper underscores the significance of green businesses and the strategic value of partnerships for long-term sustainability in the renewable energy sector. It emphasizes the importance of partnerships and green initiatives in the renewable energy sector. Implementing these recommendations positions ABL as a key player in Bali's green transportation industry, contributing to sustainable solutions.

Keywords: Electric Motorcycle Rental; Business Strategy; Strategic Management; Quantitative Strategic Planning Matrix;

DOI: 10.7176/EJBM/16-10-09

Publication date: December 30th 2024