The Relationship between Aesthetic Leadership and Innovative work environment (IWE) with Intrinsic Motivation as Mediator at Pharmaceutical Industries Company in Jordan

Abstract

The study aimed to investigate the relationship between aesthetic leadership and an innovative work environment, with intrinsic motivation as a mediating variable in pharmaceutical companies in Jordan. The study population consisted of employees in this sector, numbering (10,000) employees, and the study sample size was (248) individuals. The study found a statistically significant indirect relationship between aesthetic leadership and the innovative work environment in the surveyed sector companies. The study also found a statistically significant relationship between intrinsic motivation and the innovative work environment, as well as that intrinsic motivation plays an important role as a mediating variable in enhancing the relationship between aesthetic leadership and the innovative work environment in the pharmaceutical sector in Jordan. The study recommended the need to train administrative leaders in the surveyed companies on the foundations and principles of aesthetic leadership, and to improve the innovative work environment by supporting the exploration of ideas, identifying opportunities, and generating ideas to create a more innovative work environment.

Key words: Aesthetic leadership, Intrinsic Motivation, Innovative Work Environment, Pharmaceutical industry, Jordan

DOI: 10.7176/EJBM/17-6-04

Publication date: July 30^th 2025