Application of Technology Acceptance Model to Wi-Fi User at Economics and Business Faculty of Brawijaya University (Study on Stratum-1 Students)

Abstract

This study aims to analyze and explaining effect of user extrinsic factors (perceived ease of use and perceived usefulness) and user intrinsic factor (perceived palyfulness) on attitude toward using, behavioral intention in using and Wi-Fi usage at Economics and Business Faculty of Universitas Brawijaya. This study applies technology acceptance model and using quantitative methods. Respondents were 100 students that active to use Wi-Fi. Primary data was collected by questionnaire and secondary data derived from Information System Management Agency. Statistical analysis used was path analysis. Results show that perceived ease of use, perceived usefulness and perceived playfulness significantly affect attitude toward using, behavioral intention and Wi-Fi usage. This study has shown that intrinsic factors affect on user technology acceptance behavior. Implications of study were Economic and Business Faculty of Brawijaya University should consider in adding facilities, network quality improvement for easy access.

Keywords: Technology Acceptance Model (TAM), Wi-Fi, Perceived Ease of Use.