The Effect of Demographic Characteristics on Organisational Commitment: a Study of Salespersons in the Soft Drink Industry in Nigeria

Abstract

Researchers have been interested in the concept of organizational commitment as it has been linked with employee performance and ultimately organizational performance. Previous studies have looked at the antecedents of organizational commitment and this study follows that same line of research. Specifically it looks at the role of age, education, job position and organizational tenure as predictors of commitment. A sample of 118 salesmen from selected firms in the soft drinks industry in Rivers and Bayelsa states were involved in the study. Multiple regression analysis was used to test the hypotheses with the aid of SPSS 15. The findings show that age, education, job position and organizational tenure are positively correlated with organizational commitment.

Keywords: Organisational Commitment, Salespersons, Soft Drink Industry