Effect of the Impact of Customer Loyalty on Marketing Performance of Business Organization

Abstract

This study examines the effect of the customer loyalty on marketing performance of business organization with particular reference to First Bank of Nigeria Plc, Asaba Branch. The use of structured questionnaire was used for data collection. The data collected were analyzed with the use of percentage. The findings revealed that customer loyalty enhances marketing performance. The study concludes that customer‘s satisfaction greatly enhances customer loyalty in organization. It recommends that marketers should always device strategies that will enable them constantly improve the understanding of the customers.

Keywords: Customer loyalty, marketing performance.