Preferences of Multinational & National Brands in Health Care Department

Aziz Javed, Naveed Saif


The current study was conducted in order to find out any relationship between National and Multinational brands and health care consultant preferences. For this purpose data was obtained from four different hospitals in Distract Bannu .Two hospital belong to private sector that are Shah Medical Complex (SMC) and Amjad child and mother health care center(ACMHCS) .And two public sector government hospitals namely Distract headquarter hospital for children (DHQ) and Khalifa Gul Nawaz Teaching Hospital (KGNTH).conveniouse sampling method was applied to select appropriate number of Health care consultants in  pediaratics  department. Information was collected through primary data and for this purpose a well structured questioners was designed. Total number of 160 Questioners were distributed among all the selected hospitals and receive 129 in response. Of these 129 respondents some of the questioners were not filled properly. Finally we select 120 questioners .In order to check relationship of health care consultant’s preferences with different Multinational and national brands we applied Chi- Square test. the results obtain from research shows that  there is significant association between health care consultants preferences and prices and quality of the product .At the same time the relationship between Health care consultants and Frequent visits of Medical representatives, efficacy, country of the origin, government polices are also important.

Keywords: Health  Care consultants,  Multinational and National Brands, HCC Preferences.

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