Airline Image and Service Quality Effects on Traveling Customers’ Behavioral Intentions in Jordan

Abstract

The purpose of this study was to examine the effect of airline image and service quality on traveling customers’ behavioral intentions in Jordan. A questionnaire was designed by the author in order to achieve the objectives of the study, consisting of forty-eight (48) items to obtain the required information out of the study sample. The applications used to analyze and examine the hypothesis are the Statistical Package for Social Sciences (SPSS). The main results of the study were; A significant effect of Airline Image was observed with regard to customers’ behavioral intentions at the level of (? ? 0.05) as well as a significant effect of service quality was observed with regard to customers’ behavioral intentions at the level of (? ? 0.05).

Keywords: Airline Image, Service Quality, Customers’ Behavioral Intentions, Jordan