Empirical analysis of the problems and prospects of export marketing of non oil agricultural product in Nigeria

Abstract

This study empirically examined the problems and prospects of export marketing of non oil agricultural product in Nigeria. The data for the study was collected from the publication of the central bank Nigeria and other publications from 1970 to 2011. The work analyzed the performance of the non oil agricultural export of Nigeria, the prospect of the non oil agricultural exports on the economy of Nigeria, the effect of trade variables on non oil agricultural export of Nigeria and the analysis of the relationship between non oil export and economic growth. The tools used to achieve the objectives of this study include descriptive statistics, multiple regression and correlation analysis. The study found that non oil agriculture export has the prospects of contributing to the economic growth of Nigeria and the unfavorable nature of the foreign exchange constituted a major problem. Based on the above, it is advised that non oil agricultural exports should be supported as this was found to have a positive relationship with the economy and the foreign exchange was found to be negatively affecting the non oil agricultural export and should be regulated effectively.

Keywords: problem, prospects, export, non-agricultural products.