Mutsikiwa, Munyaradzi
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Vol 5, No 8 (2013) - Articles
The Impact of Informational Package Elements on Consumer Purchase Behaviour of Breakfast Cereal Products: The Case of University Students in Masvingo, Zimbabwe.
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Vol 5, No 9 (2013) - Articles
The Impact of Advertising on Building Brand Equity: A Case of Zimbabwean Universities
Abstract
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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