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., Rofiaty

  • Vol 6, No 21 (2014) - Articles
    The Role of Brand Personality Congruity (BPC) on Brand Loyalty Mediated by Customer Value and Brand Trust (Study on Blackberry Smartphone Users)
    Abstract  PDF
  • Vol 7, No 34 (2015) - Articles
    The Effect of Green Marketing, Corporate Social Responsibility on Brand Equity and Customer Loyalty
    Abstract  PDF

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