., Rofiaty
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Vol 6, No 21 (2014) - Articles
The Role of Brand Personality Congruity (BPC) on Brand Loyalty Mediated by Customer Value and Brand Trust (Study on Blackberry Smartphone Users)
Abstract
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Vol 7, No 34 (2015) - Articles
The Effect of Green Marketing, Corporate Social Responsibility on Brand Equity and Customer Loyalty
Abstract
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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