Author Details

Kabiraj, Sajal

  • Vol 5, No 1 (2013) - Articles
    Innovation in Product Promotions: A Case of Intended Use of Characters in the Chinese Market
    Abstract  PDF
  • Vol 7, No 8 (2015) - Articles
    Trust Worthiness of Promotional Schemes W.R.T Customers’ Perception: An Empirical Study in the Context of UAE
    Abstract  PDF


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