Nyongesa, Stella
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Vol 10, No 11 (2018) - Articles
The Moderating Effect of Firm-Specific Factors on the Relationship Marketing - Customer Retention Association: Evidence from Kenya’s Microfinance Sector
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Vol 11, No 20 (2019) - Articles
Consumers’ Perceptions Towards Private Label Brands: A Case of Private Label Brands, Produced by Kenyan Supermarkets in Nairobi County
Abstract
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Paper submission email: EJBM@iiste.org
ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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