Author Details

Nyongesa, Stella

  • Vol 10, No 11 (2018) - Articles
    The Moderating Effect of Firm-Specific Factors on the Relationship Marketing - Customer Retention Association: Evidence from Kenya’s Microfinance Sector
    Abstract  PDF
  • Vol 11, No 20 (2019) - Articles
    Consumers’ Perceptions Towards Private Label Brands: A Case of Private Label Brands, Produced by Kenyan Supermarkets in Nairobi County
    Abstract  PDF


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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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