Compilation of Effective Strategy based on SWOT and Evaluation on BSC Case study: Dr. Abidi Co

Abstract

Increasing of global competition, the effect of team management in succession of organization, importance of customer communication, variety of products and the creation benefits in the recent decade caused the establishment of continuous improvement approach in strategy and competition of the organizations. Because of the turbulent business environment and rapid market changes and developments, organizations shall be experienced different strategies related to their abilities due to their survival and growth. Using planning model and strategic management have been increased according to the environmental uncertainty in organizations. The purpose of this paper is to a favorable strategy using the SWOT model and investigation of causes affect relationships of SWOT according to the BSC model for a real case study-Dr. Abidi Co.- have been followed.

Keywords: Strategy; Strategic Planning; SWOT; Strategy Maps; Balanced Scorecard