Development of a Powerful Product: Evidence from Pakistan

Abstract

The development of a powerful product and the deliverance of recognized support quality are premised by staff's capability to provide on client objectives. No concern has been given, however, to knowing the ‘added value’ exemplified in an organization’s product due to the operant sources (skills and knowledge) provided by the organization’s individual investment. This research, therefore, examines the differential impact that internal focused projects have on an organization’s individual investment and its following impact on the organization’s product, from the worker's viewpoint. In-depth discussions were performed with workers across a variety of support sectors and the results provide a knowing into the development of worker product dedication. Furthermore, this empirical research provides a powerful foundation for upcoming research in this region.

Keywords: employees, brand commitment, internal branding