Vol 14, No 1 (2024)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis of Dairy Value Chain in Jidda and Abichuf Gnea Districts of North Shewa Zone, Oromia Regional State PDF
Mengistu Jifara 1-18
Operational Innovation Practices Effect on Performance of Manufacturing Firms: Empirical Evidence from Firms in Kenya PDF
Stephen Odock 19-29
The Role of Marketing Strategy: Brand Based for Sustainable Competitive Advantage PDF
Teshome Bekele Nege 30-45
Understanding Influencer Marketing: The Role of Congruence between Influencers, Products and Consumers PDF
Md. Kawsar 46-61

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ISSN (Paper)2224-6096 ISSN (Online)2225-0581

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