The Link between Demographic Workforce Diverstity Management, Employee Retention and Productivity: A Case of the Civil Society Organizations in Homabay County, Kenya

Abstract

Employee retention and workforce diversity are critical components of organization that cannot be ignored when productivity is measured. This research investigated the link between these three important variables using descriptive survey research design. The study used attraction selection attrition theory. The research targeted top management of the civil society organizations within the county. Convenient Sampling was used to select 71 respondents who consisted of managers and administrators from the randomly selected non-governmental and community based organizations located rural areas in Homabay County. Research instrument consisted of a structured questionnaire that contained a five point Likert scale where respondents were requested to indicate their opinion based on the statements provided. The study found out that majority of the respondents (57.7%) somehow agreed that their organizations employ across the generation. Most respondents also strongly agreed (57.7%) that their organizations promote gender equity. The study recommended that future scholars to investigate each independent variable singularly and to test for the existence of any relationship.

Keywords: Workforce Diversity, Employee Retention and Productivity