Cultural Impacts of Turkish Dramas on Life Style of Pakistani House Wives

Abstract

This research explores the impacts of the Turkish dramas on the life style of Pakistani house wives that to what extent the Turkish dramas are influencing their values and practices. As in recent past popularity of the Turkish dramas has been increased significantly among Pakistani women. Thus, in this study it is explored that whether Turkish dramas are putting a great influence on dressing, food habits and marriage ceremonies. In Pakistani society, whereby women are treated especially according to the Islamic ways which applied some rules and regulations on the women. However, it is matter of fact that Turkish dramas on aired in Pakistan have some bold dressings and scenes which are more consistent with the European lifestyle. Findings revealed that Pakistani women’s like to use Turkish dresses as they watch in Turkish dramas especially those women which are heavy viewers of the Turkish dramas they get more influence. These results are consistent with the assumptions of the cultivation theory.

Keywords: Turkish dramas, Culture, Pakistan, House wives and Life style.