Integrated Analysis of The Influence of Culture, Tradition, and Ethnicity On The Consumption Pattern Of Consumers: Evidence From Agrarian Settlement In Nigeria.

Abstract

The study examined the influence of culture and ethnicity on the consumption pattern of consumers in an agrarian settlement in Nigeria. Simple random sampling technique was adopted in selecting a total number of 70 respondents who provided requisite data for the study. The study employed the descriptive and inferential statistics (Probit regression) in analyzing data collected from the respondents. The result of the descriptive statistics revealed that more than 50% of the total respondents supported the view that culture and ethnicity have great influence on the consumption pattern of consumers in Nigeria. Also, the Probit regression result revealed that out of the 5 explanatory variables, religion, education and customs and tradition have significant influence on consumption pattern of consumers in the country. This was given the fact that the coefficient of religion was significant at 1%, that of education was significant at 5% while that of customs and tradition was significant at 10% level of significance. Based on the findings of the study, it was concluded that Nigeria’s cultural and ethnic diversity is responsible for varying levels of consumption pattern amongst different consumers. Therefore, the study recommended for better cultural tolerance and awareness of all and sundry to ensure a more fruitful cultural and ethnic cohesion and also to foster unity in diversity.

Keywords: Consumption, ethnicity, tradition, culture, pattern

DOI: 10.7176/JCSD/66-08

Publication date:August 31^st 2021