Network Literature to the Screen: the successful road and enlightenment of the adaptation of Scarlet Heart

Abstract

The phenomenon of adapting literary works into film and television works has been going on for a long time. With the popularity of network literature adaptation works, the controversy over adaptations of network literature, particularly network novels, into television works has been ongoing. The development of network literature film and TV series adaptation has set off a development upsurge due to its high cost-effectiveness and strong adaptability. This paper takes the classic adaptation case of "Scarlet Heart" as the starting point, analyzes the success factors of the adaptation of this work in combination with the current market situation, and proposes that the adaptation of online literary films and TV series in China should improve the original ability and production level, enrich the content communication channels and ways of the work, and develop a comprehensive bestseller system and derivative products on this basis.

Key words: network literature, Film and television adaptation, Film and television series, "Scarlet Heart"

DOI: 10.7176/JCSD/73-08

Publication date: July 30^th 2024