Social Conflicts and Public Private Partnership (PPP) Inertia In Nigeria: X-Ray Of Social Marketing And Conflict Resolutions’ Antidote

Abstract

The rate of ethnic, religions, communal, social and political conflicts in Nigeria is unarguably very inimical not only to the unity of the Nigeria nation, but also to its socio-economic and political development. Thus, arguments are rife that this trend is adversely affecting the upward drive of public private partnership initiatives in the country, notwithstanding that in its economic policy thrust, the Nigerian government has made public private partnership (PPP) a cardinal base for the achievement of the much needed economic upstart for the nation. But observers are critical that if nothing is done to checkmate the spates of bombings by the Boko Haram sect and other intractable conflicts and crises across the country, that might turn out another pipe dream. This paper examined the correlation between the social conflicts and PPP growth rate in the country, and the efficacy of social marketing and conflict resolution tools as antidote. Survey design was used and area of study was three commercial nerve centres in Nigeria: Lagos, Aba and PortHarcourt.

Keywords: Social conflicts, public private partnership (PPP), public relations, social marketing, conflict resolution.