Analysis of Marketing Efficiency, Value Addition and Spatial Co-Integration of Mozambique Tilapia (Oreochromis mossambicus) Fish in Some Selected Areas of Bangladesh

Abstract

A study was undertaken to examine the value chain, value addition, marketing cost & margin, marketing efficiency and market integration of tilapia fish in selected areas of Bangladesh during the month of June-July 2013. The objectives of the study were to estimate costs and margins and to test market integration of tilapia fish. Primary and secondary data were used for this study. The higher marketing cost was incurred by paiker and the lowest by retailer. On the other hand, retailers earned the highest net marketing margins. Chain II was found the most efficient chain. Analysis of market integration shows that tilapia fish market in Bangladesh was well integrated. The findings of the study revealed that the marketing of tilapia was a profitable business and some recommendations were provided for the improvement of tilapia marketing in the country.

Keywords: Value addition, marketing cost & margin, marketing efficiency and spatial co-integration