The Development of Food and Beverage Industry Based on People Economic into Good Local Industry

Abstract

The increase of public consumption for labeled food and beverage product within Merapi volcano is a golden opportunity. This development small business within the area has shown a good prospect. The aim of this research is 1. To analyze small business potential conducted by local people within Merapi volcano that is the most seriously affected by natural disaster can create full employment. 2. To be able to make use of strength and opportunity to overcome the weakness and threat, especially in dealing with the more and more competitive of food and beverage industry. 3. To be able to make an adaptation with the condition of Merapi volcano during before, at the time of and after eruption in which this situation changed rapidly.

Keywords: small business of food and beverage, competitive