Implementation of Sustainability Competitive Advantage Models at the Small Medium Enterprises in Tasikmalaya West Java

Abstract

This quantitative research has purpose to implement and evaluate the sustainability competitive advantage on two potential of the small medium enterprises (SMEs) in Tasikmalaya West Java, Indonesia. The focus of the research was to identify the mapping of SMEs potential of Tasikmalaya. Two SMEs were chosen as pilot project are special in bamboo and embroidery sector. Respondent were added using purposive sampling method, and collecting data was using observation, in-depth interview, documentations and FGD. The analysis models using three point of sustainable competitive advantage such as competitive potential, management process dan competitive performance. The fishbone diagram was used for evaluating result of implementing sustainable competitive advantage models. The analysis result found long term issue for bamboo and embroidery sector, especially for raw material stability, provision of working capital, protection of creativity, innovation and the ability to develop domestic and international markets. For the necessary intensity and related government policies to support Tasikmalaya business craft success.

Keywords: SMEs, sustainable competitive advantage, fishbone diagram