Customer Satisfaction of Super Stores in Bangladesh- An Explorative Study

Abstract

The numbers of Super stores are increasing in Bangladesh to satisfy the demand of customers. The present study has been undertaken in order to identify the influencing factors of customer satisfaction by employing sophisticated multivariate technique- Varimax Rotated Factor Analytical Technique. The study has collected and used only primary data and consulted available literature for designing the questionnaire. The study has identified factors influencing the customer satisfaction of superstores in Bangladesh: Product factors, Store service factor, and Customer facilities factor. The study has suggested entrepreneurs of Super stores to consider these factors while designing their policies for superstores.

Keywords: Superstore, Customer Satisfaction, Factor Analysis, Product Factors.