Investigation the Effect of using ICT Tools on Success of Companies at Increasing Market Share (A Case Study: Manufacturer of Smart Homes and Offices of Tehran)

Abstract

This paper studies the relationship between information and communication technology and market share in manufacturer of smart homes and offices of Tehran using yearly data (2008-2014). Using the panel data and pooled models, this paper analyses the effect of using ICT tools on success of companies at increasing market share in manufacturer of smart homes and offices of Tehran. Most of the studies in this area indicate that in developed countries, this technology has a positive and meaningful effect on productivity and market power. For this reason, Author discussed and examined the relationship between ICT and market share in manufacturer of smart homes and offices industries in Tehran. The results show the meaningful relationship between ICT and market share and also the relationship between ICT and decrease in marginal cost in these firms at the period.

Keywords: Information and communication technology (ICT), Market share, Manufacturer of smart homes and offices, Panel data.