The Impact of Socioeconomic Factors and Meat Attributes on Willingness to Pay for Locally or Regionally Produced Livestock Products in Alabama

Abstract

Socioeconomic factors and meat attributes are believed to influence willingness to pay for specially produced livestock products. However, limited research has been done on this subject particularly in Alabama. The study, therefore, assessed the impact of socioeconomic factors and meat attributes on willingness to pay for locally or regionally produced livestock products in Alabama. Data were obtained from a convenience sample of participants from South Central Alabama, and were analyzed using descriptive statistics and ordinal logistic analysis. The socioeconomic characteristics reflected more middle-aged or younger persons, with a fairly good education, and with low to moderate household incomes. A majority thought using chemicals in locally or regionally produced beef or goat meat was a serious hazard. Therefore, many were willing to pay more for meat certified as locally or regionally produced. Also, most agreed or strongly agreed with statements on meat attributes. The ordinal logistic results revealed that household size, safety (safe to consume), no difference (in safety), and hygiene had significant relationships with willingness to pay more for meat certified as locally or regionally produced.

Keywords: socioeconomic factors, meat attributes, local or regional, willingness to pay, livestock products