Sustainability and Corporate Longevity of Firms in Nigeria: A Study of Selected Firms

Abstract

This work ascertained if there is a positive relationship between sustainability factors and organizational longevity. Ten firms that have been adjudged to have superior longevity were selected from 225 firms in Nigerian Stock Exchange Market. Multistage cluster sampling technique was adopted. Data was collected using a five point likert scale structured instrument. The single hypothesis was tested using ANOVA. The findings reveal that there is very significant positive relationship between sustainability factors and organizational longevity. The study concludes that Nigerian firms established as going concern do not need to die; rather they should grow and continue to high longevity. Recommendations are that firms should identify the firm specific sustainability factors appropriate for its longevity. All hands to be on deck to develop a sustainability culture through incorporating the principles of sustainability in the educational system at least at post graduate level.