Economic Analysis of Roasted Beef (Suya) Marketing in Bauchi Metropolitant of Bauchi State

Abstract

The study analyzed the economics of roasted beef (suya) Marketing in Bauchi metropolis. It examined the socio economic characteristics of the respondent, the cost and return as well as the market structure of roasted beef (suya) marketing in the study area. Seventy road side roasted beef marketers were randomly selected. Structured questionnaire were used to capture information from the respondents. Data collected were analyzed using descriptive statistics, marketing margin and Gini coefficient. The result revealed that the business was mainly dominated by male (96) while majority of the responded (54%) attended one form of formal education on the other (62%) had the experience of 6-19 years of roasted beef marketing, Majority (89) were married. The study also revealed that the gross marketing margin of roasted beef in the study area was N3210 per 10kg of beef. The gini coefficient of 0.71 obtained which shows that the structure of the market was a perfect market.