Characteristics Mapping and Evaluation of SMEs in Medan City

Abstract

Amid Competitive claims are increasingly stringent, particularly with the emergence of a franchise company in Indonesia, SMEs should be able to see the strategic position they have and take strategic steps to be able to survive and thrive, so as to compete with the many emerging franchise as a competitor who could not hindered existence. It required mapping and evaluation of the characteristics of SMEs to be able to produce strategy recommendations that must be done by the SMEs in the city of Medan.

Keywords: Mapping Characteristics of SMEs, SMEs Evaluation.