Marketing Model in Developing the Potential SMEs Based on SWOT Analysis

Dewi Andriany, Lailan S. Hasibuan, Sri E. Rahayu


This study aims to explore the strengths, weaknesses, opportunities and threats for Small and Medium Enterprises (SMEs) actors in conducting their business, in addition to the efforts that have been made parties in developing SMEs. Using a focus group discussion with SMEs actors, relevant agencies and banks does the data collection. The marketing model that can be developed are: developing Internet-based marketing to expand market share, develop production technology to produce a greater quantity, provide easier access to the things that support the wider marketplace, accompanied by mentoring, training so that products can be accepted on a broader marketing, set up a platform for SMEs so that the perpetrators have the same standard to compete at a broader level. Implementation of this model requires support from various parties, such as governments, universities, banking, telecommunications services and other stakeholders.

Keywords: Marketing Model, SMEs, SWOT Analysis.

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ISSN (Paper)2222-1700 ISSN (Online)2222-2855

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