The Demand of Organic Vegetables at Frismart Modern Market in Ambon City

Abstract

Organic farming is an alternative technology to address environmental issues. Organic farming is cultivated would increase farmers' profits.Purpose: This study aimed to analyze the factors that influence consumer demand for organic vegetables.Design/methodology/approach: Research is located at modern of market Frismart of Ambon City takes place in May-June, 2015. Method of determining the location of the research is purposive sampling with consideration at Frismart of Ambon City is one of retail market of organic vegetables. Methods The samples are accidental sampling totaling 35 people who met by chance when they visit the frismart. Data were analyzed quantitatively against the factors that influence consumer demand for organic vegetables. Findings: The results of simultaneous analysis show that the factors that significantly affect demand for organic vegetables in Frismart Ambon is: The price of organic vegetables (X₁), the price of vegetables non-organic (X₂), the consumer's income (X₃), the number of family members (X₄), intensity of need (D₁) and tastes of consumers (D₂).

Keywords: Demmand, organic vegetable, Frismart Ambon City