Consumer Perception Towards Green Practice: An Empirical Study on Young Consumer from Bangladesh Perspective

Abstract

The shift of consumer perception to green product is a great evolution in the recent year. Several changes are already appeared in consumer observation. Different variables are responsible for changing of consumer behavioral pattern. The two major revolutions in consumer market are awareness of environment friendly product or green product and switching to electronic store. This research empirically investigated the consumer awareness about environment friendly product from the perspective of Bangladeshi young consumers’ perception. The investigation shows that young consumers are more interested to green products than ever before. Young consumers are highly satisfied with the label green practices. This generation is more conscious about future, they believe that the environment will reply roughly on their unconsciousness to it, they aware about product recycles, they aware about the danger of high carbon emission in this planet. However, such awareness is also related with level of education of country citizen and their universal knowledge. Young enthusiasts from Bangladesh have frequent access in online and offline media and they are developing knowledge on different matters. Green practices are recognized by different elite and authorized bodies, so consumer perception is also changing depending on movement regarding green practices. This research examined the scenario of young consumer perception toward green movement. Data has been collected from young enthusiast and sample size is 200. This research indicates that consumer with high environmental concern are more interested to buy and use green products.

Keywords: Consumer Perception, Green Practices, Green Consumer, Green Marketing