Consumption Preference of Foreign pasta in Eastern Ethiopia: A household Analysis in Dire Dawa CityConsumption Preference of Foreign pasta in Eastern Ethiopia: A household Analysis in Dire Dawa City

Abstract

Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. They permit the consumer to rank these bundles of goods according to the levels of utility they give the consumer. Researchers have examined the Consumers` preference related to their attributes for imported and local Products in Dire Dawa City Administration taking pasta as case study. Probabilistic multistage sampling is identified as a means of collecting data from appropriate sampling units. Both qualitative and quantitative analytical techniques used for analyzing the collected data. Simple statistical techniques and logical data analysis/ narrative analysis were also used for qualitative data as of necessary. The quantitative techniques employed descriptive statistics and supported by inferential statistics like t-statistic value and  statistic value and ANOVA. STATA12 is used for processing and analyzing of data.In the study, we found that households mostly prefer and purchase Badrya(96%) and Bahir (92%) pastas  relative to other types consistently more than three years. households prefer forein pasta foods because have best and wanted attributes. Thus their attributes of safe for cooking, easily available in the market, attractive style and structure, sweetness, and safe for eating are main factors for the preference of foreign pasta.

Keywords: Consumption preference, Dire Dawa City, and Past types

DOI: 10.7176/JESD/10-15-01

Publication date: August 31^st 2019