Assessing Student’s Acceptance of Digital Transformation in Business and Management Universities in Vietnam

Abstract

In recent years, the trend of digital transformation in education has increased significantly. A series of policies to promote the digital transformation of education have been issued, gradually completing the legal corridor such as the regulations on applying information technology, information in management, organization of online training, the use of the entire industry database system. Therefore, this article is the result of a more comprehensive research project and aims to analyze the digital transformation acceptance of college students in Economic - Business Universities in the North of Vietnam. The Unified Theory of Acceptance and Use of Technology (UTAUT) and independent variable Perceived Security (PS) have been combined together in order to support the survey. The data was analyzed using the method of multiple regression. These findings shed the light on the digital transformation acceptance level of students with the positive link of Performance Expectancy (PE), Social Influence (SI), Perceived Security (PS) and Facilitating Conditions (FC) on Behavioral Intention of digital transformation and its Use Behavior. Moreover, the study also has the contribution to provide orientations and solutions that will be proposed to approach the trend encouraging the application of digital transformation into higher education specifically in the business field.

Keywords: UTAUT, digital transformation, perceived security, higher education

DOI: 10.7176/JESD/12-8-02

Publication date: April 30^th 2021