Brief of the Dimensionality of Business Strategy among the Manufacturing Organization

Abstract

Strategic thinking and leadership directs to the ability of the leaders of an organization to look into its prospect and to think creatively about its potential development. Researchers have recognized general categories of business-level competitive strategies based on overall patterns of propose, practice, and performance in different businesses. In broader view these categories can be seen as overall cost-leadership, building customer perception of superior quality products or services and focus in which business avoids direct confrontation with the major competitors (Mullins). The purpose of this study is to discuss from literature and empirically tests the dimensionality of the integrated business strategy in the Malaysian context. The effectiveness of strategies was tasted with a sample of 113 manufacturing organizations. Results of exploratory and confirmatory factor analyses showed that the 4-subscale structure of integrated business strategy was valid. The results established that the integrated business strategy scale has high internal reliability. These results specify that the incorporated business strategy scale can be used in research connected to manufacturing organizations in Malaysia.

Keywords:Manufacturing Organizations, Strategic management, Direct Mailing, Managers in manufacturing organizations, Business Strategy, Strategy Typology