The Influence of Service Quality and Tourist Experience on Intention to Visiting Return to Tourism Destinations in Yogyakarta City

Abstract

The purpose of this study was to explain the effect of service quality and tourist experience on the intention to return to tourist destinations in Yogyakarta City which is mediated by tourist satisfaction. The sample used was 210 respondents taken by purposive sampling technique. The collected data were then analyzed using structural equation modeling (SEM). Before the SEM analysis is carried out, the assumptions of normality and outlier data are tested first. The results showed that service quality and tourist experience had a positive effect on intention to return. Besides that, the results of the study also show that service quality and tourist experience have a positive effect on intention to return by mediating satisfaction.

Keywords: service quality, tourist experience, satisfaction, intention to return

DOI: 10.7176/JESD/14-2-05

Publication date: January 31^st 2023