HIV / AIDS and the print media: An overview of literature on coverage of the HIV / AIDS pandemic

Abstract

This conceptual paper seeks to evaluate the coverage of HIV and AIDS issues in print media in the world. The paper evaluates the impact of the print media on social change in relation to HIV/AIDS; determines the attention the print media devote to the coverage of HIV/AIDS; and finds out whether the amount of coverage of the epidemic increased or decreased over time. The paper argues that the influence of the media in the modern era cannot be ignored because of its potential to mould public opinion and to create connectivity between the government and the public. It has been recognised that since the media exists to provide information and education to populations worldwide it is a powerful tool that can be mobilized against HIV and AIDS. Media coverage ensures that HIV / AIDS is seen as an important issue requiring a coherent national policy response.

Keywords: HIV, AIDS, print media, health, advocacy, epidemic, information, education