Analyzing challenges toward on-demand economy applications using external factors of PESTEL model: Case of Saudi applications"

Abstract

Nowadays, the growth in popularity of on-demand applications opens up new opportunities for conducting information system studies. Considering that on-demand applications are a relatively new phenomenon which extensively used in Saudi Arabia. In addition, the lack of understanding of its potential, some problems arise from the increasing numbers of economy business where they run them. Due to its capability of attracting consumers, on-demand applications take place in Saudi context where they play a major role in the accomplishment to create a solution that leverages ubiquitous smart phones to aggregate demand and make the supply more efficient. E-commerce growths to prop up diversification strategy, In addition to current developments, investments in the e-commerce market are set to rise under the government’s Vision2030. It is really that the on-demand applications are a quite new fact particularly in promising countries, the lack of perception of its potential.

Therefore, we need to explore different effects of the on-demand applications economy business in the kingdom of Saudi Arabia. However, How Saudi application business can make investment opportunity and product development during these days? This preliminary study provides the proof of the factors for which the on-demand applications uses of the external factors of (PESTEL) analyst which Political, Economic, Social, Technological, Legal and Environmental.   It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. The researcher found that the challenges on-demand applications face to interact with customers, and on the value such applications provide. So context of the research and the overall contribution which will be the Saudi on-demand applications that made to the field of research.

Keywords: Islamic culture of Saudi Arabia, privacy, public awareness, Saudi architectural elements, , PESTEL analyst , Political, Economic, Social, Technological, Legal and Environmental.