Marketing Teachers Training and Retraining Programmes in Enugu State to Educational Policymakers & Administrators

Abstract

In this study, the problem of inadequate attention by educational policymakers and administrators to teachers’ training and retraining, particularly in primary and secondary schools’ levels in Enugu State of Nigeria is critically examined. The objectives sought were to: Ascertain the level of funding of the training and retraining programmes of teachers in primary and secondary schools in Enugu State; determine the regularity or otherwise of the training and retraining programmes for the teachers, and ascertain the significance of some marketing communication tools for inculcating the importance of teachers’ training and retraining to educational policymakers/administrators in the State. Survey design was used in this study, where primary data were entirely used for the analysis. The population of the study comprised the entire primary and secondary schools’ teachers, plus the educational policymakers and administrators in the State. The data were analysed with Likert’s 5-points scale and measure of central tendencies. Results obtained show that majority of the teachers in Enugu State have not received funding for workshops, seminars, conferences or other continuous education training programmes in the past 5 years, and the few programmes were non-continuous and irregular. That majority of the teachers were not also computer-literate and could not teach same to their students. However, that marketing communication below-the-line and above-the-line tools will be highly effective in convincing the educational policymakers & administrators on the need for a continuous teachers training programmes in the State and was thus recommended for use by the relevant teachers associations and professional bodies.

Keywords: Policymakers/Administrators, Teachers’ training, Marketing Strategies.