Factors Affecting the Effectiveness of Social Media for Recruitment: An Exploratory Factor Analysis Approach on Private Universities in Bangladesh

Abstract

Social media are crucial weapons which are used as online recruitment tool at present time.  The study is designed to explore the most crucial factors which affect the effectiveness of social media for recruitment. This paper is basically prepared based on 50 respondents from 10 private universities of Bangladesh to understand the cost and time effectiveness of social media for recruitment. Data used for this study have been collected by using a structured questionnaire of 5 point Likert scale which consists of 15 specific questions. The study is conducted by factor analysis and attained 4 factors including Information Quality, Privacy & Security, Cost & Time and User Friendly that influence the effectiveness of social media for recruitment.  Another statistical tool t-test has been also used to prove the hypothesis. The study also reveals that these four factors are in satisfactory level. From the study concerned people in this arena can get a specific view about the factors that directly influence the effectiveness of social media for recruitment and take corrective actions to improve the present situation.

Keywords: Social Media, Social Media Recruitment, Benefits of Social Media Recruitment, Factor Analysis and T-test.