Performance Improvement Strategy with SWOT Analysis for Anutapura Hospitals at Palu City, Central Sulawesi

Abstract

This study purpose is to determine strategies to develop hospital performance based on identification of strengths, weaknesses, opportunities and threats in internal and external environment of hospital. Research location is Anutapura Hospital at Palu City. The study was conducted from February to June 2018. The data was collected by observation, focus group discussion (FGD), and interviews. The analysis used was descriptive analysis method and SWOT analysis.The study results found four strategies to develop hospital performance. First is SO Strategy to improve HR competencies, to encourage hospital service production through Bed Occupancy Ratio (BOR) optimization by improving work culture in accordance with SOP of "Excellent Service Image " with Motto of "Smile and Friendly " in hospital environment, expanding the marketing network through verbal and non-verbal promotion with community socioculture approach, and optimizing outpatient services (20 polyclinics), medical support installations (10 installations), and non-medical support installations (5 installations). Second is WO Strategy to utilize Public Service Agency (PSA) revenues to improve HR competencies and medical and non-medic facilities and insights, promotion and expanding cooperation with other insurance and improve service socialization through work culture approaches to minimize complaints of dissatisfaction from public Hospital service users. Third is ST Strategy to encourage hospitals to improve HR competencies, increase renewable technology, and socializing excellent services to anticipate competition from other hospitals, increasing cooperation with government to develop general health in hospitals through an programmed and sustainable R & D approach and strives for vertical development, utilizing the other functions of old buildings and looking for new land for long-term development, considering the need for health services continuity to anticipate more population when development area is narrower. Forth is WT strategy to promote human resources, especially cardiac and surgical specialists, optimizing collaboration with government in specialist medical education assistance, optimizing marketing channels and socializing the prime service culture to anticipate new competitor threats and increasing land usage through improvement of medical facilities and infrastructure and non-medical.

Keywords: Strategy, SWOT, Performance, Hospital.

DOI: 10.7176/JRDM/52-03