Resolving Methods for Parent-Children Conflict Engaged by the TV-Commercials in the Post-War Market

Dilogini. K, S. Shivany


There are some researches related parent-children conflicts besides television commercials related parent-children conflicts. But, be short of researches on reasons for parent-children conflicts & reducing or solving methods for parent-child conflicts created by Television commercials. There is an obligation of the marketing practitioners to do this present research related the topic on conflict instigated by Television commercials is significant in the post war marketing context. Present study explored methodological implications for advertisers and publics in Jaffna market. Researchers have used qualitative method. Data were collected from10 parents in Jaffna by using open- ended questions base interviews and codes were developed by the researchers. This paper is a key starting place for marketing practitioners wanting to focus on future potential areas and also marketing academics interested in television advertising strategies that want to stay at the forefront of their research area of expertise. Findings show that TV commercials target towards the children to influence the parents. This creates conflicts between parent and children. This research has the implication that parents can resolve the conflicts via telling war experiences to their children as a method to resolve the conflicts.

Keywords: Conflict, Reducing, Solving, Television & Post-war.

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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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