Effectively Managing Multiple Social Media Accounts in Organizations through Corporate Communication Department

Nyaruri Paul Okinyi, Leopold Obi Owino


Corporate communications department in every organization does a lot in branding and advertising.  It also enhances public relations through image and identity enforcement of a company. This needs multiple management of social media because most of organizations’ work has gone online and most clients are into online. This immensely calls for a corporate communication officer who can handle multiple online media accounts. The study focused on management of multiple social media tools by a corporate communication officer of an organization. The study aimed at finding the reliable software or application tools to be used in effective management of multiple social media accounts. The research uses Survey design and questionnaires to gather information .The design was effective method of collecting data by use of questionnaires. The respondents were corporate communicator /PR consultants managing multiple social media accounts on behalf of their companies/organizations.

Keywords: Social Media/Accounts, Corporate Communications, Organizations

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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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