The Encounter between Television News and the Television News Viewer: A Literature Review

Matu Nguri, Charles Ong’ondo

Abstract


The aim of this paper is to review literature on the interaction between the television news viewer and the television (hereafter, TV). The paper begins by identifying the key symbols generated at the encounter. Literature on the various types or manifestations at the encounter are then highlighted followed by a review on viewer types and preoccupations. The paper also delves into the literature on the encounter as hypertext. Finally, the emerging issue of news aesthetics is briefly espoused. The review then indicates potential areas of research on the subject.


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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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