Strengths, Constraints and Gaps in HIV and AIDS Education Communication Process among NGOs in Kenya

Abstract

This study aimed to investigate the enhancing and constraining factors in planning of communication process among HIV and AIDs NGOs in Kenya. The study aimed at assessing the NGOS conformity with acceptable communication principles; and to identify the strengths, gaps and constraints in the existing planning of the communication process of the said organisations.The study was carried out in Nairobi and Kisumu. The sample was derived from registered NGOS in Kenya offering HIV and AIDS education. Data was collected from both primary and secondary sources. Data from the semi-structured interviews were analysed using the Statistical Package for Social Sciences (SPSS), while data from the key informant interviews were analysed along thematic areas and used to support the information derived from the semi-structured interviews. The findings are presented using triangulation, as well as visual graphics, such as bar charts and pie charts.  Data analysis was done using the Statistical Package for Social Sciences (SPSS) and themes respectively. Findings were presented using triangulation, graphics, such as bar charts and pie charts. The findings indicate that participation was well integrated in most of the organisations’ interventions. The study concludes that one of the assumptions made in this study, participation was a key component for about three-quarters of the organisations. The researcher recommended for further research on audience studies on HIV and AIDS communication in Kenya; and the mass media and HIV and AIDS.

Keywords: Communication process, Communication planning, HIV and AIDS organizations, Constraints in HIV and AIDS communication.