The Digital Electronic Media Methods in Communication with the Public: BBC Website as a Model

Abstract

The study aimed to explain most of the digital electronic media methods in communication with the public on the BBC Arabic website. To achieve the objectives of the research, the qualitative descriptive method was used by content analysis and observation.  The results of the research found that the design of the BBC Arabic site is easy to use because of the logic of organizing the content. There is easy access to information and news on the site.  The Multimedia is one of the most important additions to the website, especially the news sites. The most important multimedia used in news sites is the process of integrating text, graphics, sound, image, links, and tools that allow the user to interact and communicate. Moreover, the BBC website contains a diversifying the content by providing multimedia that includes text, still images, video, audio, descriptive features of all images, audio and video clips. As well as, the BBC Arabic site features a distinctive style in its multimedia display by using playable files with more than one player such as Real Player, Player or Windows Media. Also, the news sites are interested in providing a variety of information materials: texts, audio clips, videos, photo albums and more. In addition to several copies of their sites in languages other than Arabic. Finally, the interactive services on the BBC News website help attract users and build a trust-based relationship between the site and its audience. The research recommended creating the appropriate climate, adequate resources, and appropriate cooperation to improve the digital electronic media methods across the Arab world as a primary for communication with the public

Keywords: BBC News Website, BBC Arabic, Digital Electronic Media, Multimedia

DOI: 10.7176/NMMC/81-08

Publication date:June 30^th 2019